The spam reads “I am part of the 98.0% of people that are NEVER gonna drink Coca Cola again after this HORRIFIC video ? Find out the TRUTH about Coke!!!”

Clicking on the link takes users to an external site displaying an image mimicking an embedded video player. However, instructions on the page reveal that the video can only be played if the user agrees to spread the news about it on Facebook. Victims are thu s encouraged to propagate the rogue messages and end up with their personal information stolen.

This is allegedly done in three steps. The first requires the user to “Like” the page. Judging by the number displayed next to the Like button, over 19,000 people have fallen for this scam so far. The second requirement is to “Share” the link on Facebook, while the third step asks the user to copy and paste the spam message cited above for seven times on Facebook.